How bout a few words from the folks that dig us?
The American Statesman
Posted March 12, 2009
Style Matters: Luther’s Offers New Lines Of SoCo Chic
Designer and boutique owner Gail Chovan is putting her Vivid store on South Congress Avenue on hiatus. That means her Blackmail boutique is getting a new neighbor in time for South by Southwest.
Luther’s is a boutique featuring clothing and accessories for men and women. The store, owned by Cory Moore, carries dress shirts, work shirts, hats, computer bags, jeans, T-shirts (such as ones by local artist Kristin Gunn) and jewelry as well as lines such as Brixton, Dean Accessories and House Industries.
Luther’s look and offerings include original photographs of musicians from Susan Antone; art from local artist Cindy “Crash” Raschke; rock-star silver jewelry and leather from Will Cascio; and 19th-century-style lamps by local designer Palmer Earley. Moore is a partner at the Austin Speed Shop (www.austinspeedshop.com), and Luther’s also carries the Speed Shop line of work shirts and T-shirts.
A Continuous Lean
Posted March 30, 2009
As mentioned in the Men.Style.com SXSW photo diary the Austin Speed Shop was an amazing place to visit on my trip to the Texas capitol. Mr. Cory Moore — who is part owner — was kind enough to give me a tour and let me take a bunch of photographs.
The Speed Shop is a partnership between a group of hot rod fabricators and craftsmen, with Mr. Jesse James being the most well known. The shop specializes in hot rods and all sorts of other pre-1963 rides. While I was checking things out there were some great looking cars being worked on. Plus, behind the garage there is a cool graveyard of rusting old rides awaiting a rebirth.If you are visiting Austin anytime in the near future make sure to stop by the Speed Shop and take a look around.
In addition to Mr. Moore’s other businesses, he recently opened a cool little men’s and women’s retail shop on South Congress called Luther’s.
A Continuous Lean
Posted July 17, 2009
And it’s a beauty. My pal Mr. Cory Moore down in Austin is making strides with his new shop Luther’s. I saw the store in its early early stages back in March when I was in the Texas capital for SXSW. The South Congress boutique stocks some great American stuff, along with all sorts of motor-head gear and is worth a visit if you are down that way. In fact, if you are in Austin tonight Luther’s is hosting an Indian Larry photography exhibit by Timothy White from 6-9pm. Good stuff and nice sign!
The Austin Chronicle – Boutique of the Week
Posted November 24, 2009
Our own, always-dapper Brian Carr joins us this week for a guest appearance. Enjoy.
There are three essentials the modern man needs in an overnight bag. A toothbrush, deodorant, and a pair of Stronghold Denim from Austin’s own Luther’s.
Presiding over the northern edge of the hardest working strip of mannequins on South Congress,Luther’s is more than a men’s and women’s clothing and accessories store, it is a philosophy.
Opened in March of 2009, the 600-odd sq. ft. boutique is the brainchild of owner Cory Moore who believes that Òimage is everything and brand integrity is paramount.Ó The principle that Òlife is complicated, your clothing options shouldn’t beÓ is evident in every square inch of the store, which stocks what could best be described as motorcycle chic meets new vintage. Luther’s carries T-shirts from brands like Harley-Davidson and Deus Ex Machina that literally drip testosterone. The lines are trim and clean, boasting bold motorcycle-themed graphics that invoke patron-saint Steve McQueen.
Pendleton original plaid shirts complement the Red Wing boots that line the walls, and fedoras dot the landscape at prices that are comparable to what you would expect from retailers like those at the Domain (only the merchandise here is twice as cool). As the exclusive carrier of Wolverine in Austin, Luther’s stocks the 1000-Mile Boot in black and brown leather with an added manufacturer’s guarantee of being the most comfortable boots you’ll ever own.
In addition to jewelry from local musician Lou Ann Barton, sweaters and shirts from Indian Motorcycle, and Mak’r leather goods, the store is continually updating merchandise from around the globe and adding product lines that are difficult, if not impossible, to find anywhere in central Texas.
So what about that essential premium denim? Stronghold, the first manufacturer of jeans in Los Angeles back in 1895, specializes in selvage denim, which accounts for only 1% of all of the denim manufactured in the world. Luther’s carries several fits and finishes of this unique interpretation of a classic that combines the trim of the original with the workmanship of jeans meant to last a lifetime, “probably even longer.” While these dark denim trousers can be pricey, they should be considered “an investment, and not a novelty.”
With plans to debut an online shopping cart to its website in late November, Luther’s takes another step towards offering its unique merchandise far beyond the confines of SoCo. For those that happen to prefer reality to say, a computer screen, the store will host a Wolverine party on December 11, 7-10pm with complimentary food and drinks along with a showing of the brand’s forthcoming Spring 2010 collection. With all of that temptation, you may need to rethink the essentials in that overnight bag. The toothbrush will have to go. - Brian Carr
1200 S. Congress thelutherstore.com 442-7000 Mon-Sat, 10:30am-7pm; Sun, 11am-6pm
Grant’s Golden Brand
Posted February 9, 2010
Grant’s is proud to announce: Austin’s finest apparel store Luther’s is now supplying the Gent’s with our top notch goods. The brain child of vintage auto legend Sir Cory Moore, Luther’s features QUALITY apparel and accessories for the man looking for timeless attire. Please “Visit & Support” their shop & buy some: Austin Speed Shop tees, Red Wing Irish Setters and a tin of Grant’s Golden Brand the next time you are cruising the boulevards of Austin. Luther’s is steeped deep in Style.
-Grant
