Luther’s is clear-eyed & unsentimental in its pursuit of brand building. Our collective wholesale & retail experience has taught us to rest all the power ultimately on a cohesive principle that image is everything and brand integrity is paramount. Harnessing creativity to fuel the sales process has been our talent.
Life is complicated, your clothing options shouldn’t be, Welcome to Luther’s!
Modern Amusement Sunglasses
The dog days of summer are finally upon us. Modern Amusement offers a modest yet innovative aesthetic while shielding you from the brutal reality of Mother Nature’s scorching wrath this season. Drawing insight from almost every facet of the vast design vortex, Modern Amusement brings inspirations from music, architecture, and technology into the hands of loyal [...]
Rat Fink Fonts by House Industries
House Industries has upped the ante on lettering with their Rat Fink Fonts, one of their most well-known typeface collections inspired Kustom Kulture innovator Ed “Big Daddy Roth. The crew at House Industries are exceptionally adept at procuring the rights and privileges to undertake some pretty bitchin’ collaborations. In 1996, an infatuation with all things [...]
Rin Tanaka’s My FreeDAMN!
As a vintage fashion connoisseur hailing from Japan, Rin Tanaka has taken his passion for attire from days past and laid it down in his series of My Freedamn! books. He covers all the bases in these traveling the U.S. of A. in order to chronicle American vintage fashion. With volumes focusing on everything from [...]
Just in time for the relentless summer heat, Luther’s is now fully stocked with short sleeve Dickies work shirts embroidered with the Austin Speed Shop window logo. Available in black and gray. Austin Speed Shop flex fit caps also available in a variety of colors. Window and Picasso logo.
The newest edition of the Rodder’s Journal is now at Luther’s! Issue #48 features the California clone of the Sam Hollingsworth 1957 Chevy Nomad. With a fourteen-page spread highlighting the car’s history and unpublished historical photos, you can see first hand the journey in creating this famous custom wagon. Also featured is Emerson Glazer’s 1933 [...]
For all you Austin Speed Shop freaks out there, Luther’s has the new Mercury logo t-shirts in stock now! Made with 100% pre-shrunk cotton, these tee’s feature Jesse’s 1951 Mercury logo, as drawn by Pacheco. Pick one up before they’re gone!
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