House Industries is descending upon Luther’s Austin for a high octane hoedown that rides the fine line between art, commerce, haute design and true dirt-under-the-fingernails craftsmanship. Hike your eyeballs on a fresh coat of hand-rubbed House Industries original art, finely tuned over-engineered consumer products and, for one night only, Angel Cruz’s incomparable C1932 Ford five-window coupe.
House Industries kicks off the exhibition with a short duh-sign lecture at the Austin Speed Shop, where they’ll break down their 17-year history of clutchless paradigm speed shifts. Angelo Cruz will also recount his gas pump-jockey dreams and how they manifested themselves into his C1932 Ford coupe. After skipping around a few oil puddles and sheet metal shavings, attendees can adjust their chin-stroke grease goatees for the short ride over to Luther’s on SoCo for the 7:30 exhibition opening.
“I just said that I liked Angelo’s ’32 coupe, but pretty soon these guys from House were talkin’ about paintin’ a sign on the side of my shop and making my logo look like a snake,” said Luther‘s and Austin Speed Shop owner Cory Moore. “Can you mix graphic design, fonts and hot rods? I dunno, but we’re sure gonna find out.”
ABOUT HOUSE INDUSTRIES:
House Industries is an oasis of typography and design that stands out in a cultural continuum of endless electronic effluvia. Art from their sketchpads, pencils, pens, brushes and bezier curves flow through ported and polished intake runners for optimal fuel delivery and combustion. Methodical machining and balancing ensure smooth streetable power delivery without sacrificing explosive power at high rpm. More information is available here: http://www.houseind.com/about.
ABOUT ANGELO CRUZ:
Angelo Cruz’s early hot-rodding career was spent developing expertise in restoring and modifying Corvettes. He worked on several successful show cars, including Harley Earl’s S.O. 10323 roadster, before transitioning into a career of freehand pinstriping and lettering.
Lecture: Friday, April 9, 2010, 6:00 p.m. at Austin Speed Shop, 1414 S Lamar Blvd
Opening: Friday, April 9, 2010, 7:30 p.m. to 10 p.m. at Luthers, 1200 South Congress Ave., Austin, Texas
Information taken from http://www.houseind.com.
I was just wondering if there are any plans to have anything available with this snake logo on it? I would love to get a shirt, or a copy of the poster…..
We have tshirts and shop rags available…we should hopefully be putting them on our website sometime next week. Feel free to call us at the store if you want one sooner!