Throttle was the very first hot rod magazine to reach the masses. Introduced in 1941, it covered the burgeoning dry lakes and circle tracks scenes, ending publication with the bombing of Pearl Harbor and the onslaught of World War II. Original copies of the magazine are extremely rare and even more valuable. Our buddy Todd Young and his friend Thom Taylor made the glorious decision to resurrect the brand in the form of Throttle 1941. This project is being done on the side of their day jobs and is driven by a genuine appreciation of hot rods and Kustom Kulture. The nostalgia associated with the magazine is given a contemporary kick with modernized design elements that still manage to hold onto to that old-school sensibility. Throttle merch celebrates the authenticity and originality that was Throttle magazine, featuring 100% cotton high quality tees with first class art and printing. Don’t forget to snag a copy of Throttle – The Complete Collection published by The Rodder’s Journal that chronicles all twelve issues of the magazine in their entirety. Here’s some of what we got from Throttle 1941…available in the store and online.